When they partnered with Social Lines, their challenge was clear — great food, but not enough visibility. They needed a content strategy that showcased their food and connected with the DC community beyond their restaurant doors.

The Strategy

We focused on hyperlocal connection and scroll-stopping visuals.
Our approach included:
✔ Using location-specific keywords in every caption and post to target their neighborhoods in DC, Arlington, and Maryland.
✔ Capturing bold, vibrant food visuals that made followers crave what they saw.
✔ Promoting local offers like lunch specials and happy hours — that spoke directly to the DC crowd in various neighborhoods across the city .
✔ Staying on trend with local moments and cultural references, meeting their audience where they already were.

The Results

In just a month, Sol Mexican Grill’s online presence exploded and the data proved it:
+3,600% increase in reach across Washington, D.C. and surrounding areas (Arlington + parts of Maryland)
+98% follower growth
1,585 website taps in a single month, showing real customer interest and action

Their content became recognizable, shareable, and hyper-targeted to the people most likely to visit.