Alliance Française of Washington DC is a nonprofit organization dedicated to promoting French language and culture through classes, events, and community programs. When they partnered with Social Lines, they wanted a cohesive online presence that reflected their elegant, cultural brand. A presence their members could interact with, and one that would attract new students, donors, and event attendees.

The Strategy

We built a strategy centered on connection, culture, and consistency.
Our approach included:
✔ Showcasing the ambiance of their French language school — turning everyday activities like classes and events into visual storytelling.
✔ Highlighting community and member experiences to give followers an authentic look into AFDC.
✔ Sharing educational and cultural value through tips, phrases, and cultural insights that reinforced their mission.
✔ Collaborating with other French-owned businesses and organizations in DC to cross-promote and expand reach.
✔ Implementing consistent brand visuals, on-brand captions, and call-to-actions that guided followers to sign up for classes or events.

The Results

In just one month, Alliance Française DC saw a major shift in engagement and visibility:
Reached over 50,000 new accounts in the D.C. area
+150% increase in website clicks
New audiences attending events and enrolling in classes — proving how one post can spark someone’s new interest in learning something new!

Their social presence became cohesive, community-driven, and reflective of the vibrant culture they represent.